Shark Week Approaches: annual event nears; alternatives to sensationalism

Over the next couple of weeks, those of you who watch Discovery will be seeing advertising for the channel's annual Shark Week programming that takes place in the first week of August. For over 20 years this has been one of Discovery's most successful programming events with tens of millions of viewers - from die hard fans to the mildly curious.

For some shark advocates, the week's programs and the images they convey of the shark have been a source of disdain. Over-sensationalized programs that focus on shark attacks involving humans perhaps appeal to a dark, lower common denominator interest in sharks but it is one that represents, unfortunately, a wide segment of the Shark Week viewing audience. Discovery knows this very well.

What is in store for Shark Week 2010 is, at this point, anyone's guess - the Discovery Shark Week website is currently still listing last year's show schedule. Whatever it turns out to be, there are alternatives that can provide accurate representations of sharks and the efforts of those scientists dedicated to studying them - educational, enlightening presentations while still entertaining.

So, in a shameless plug, may I suggest Island of the Great White Shark. This award-winning documentary, which I produced in 2008, features the great white sharks of Isla Guadalupe, Baja, where I have been filming these magnificent predators/scavengers for over 6 years. The film paints a more realistic and natural portrait of the feared and often misunderstood white shark, while also documenting the efforts of dedicated researchers who study the sharks' day-to-day behaviors to better understand how best to protect and conserve them. The film also shows shark eco-tourism operators supporting the researchers' efforts while providing divers with a unique experience to see white sharks in the open ocean - something that has been responsible for generating many new shark supporters.

The Island of the Great White Shark DVD is available through Amazon.com and several aquarium gift shops nationwide. If you have purchased the DVD in the past, my thanks. If not, then learn more at the film's website and think about adding it to your DVD collection. Independent documentaries are generally not big money-makers for those involved - they usually are labors of love with participants dedicated to getting their message across. With Island of the Great White Shark, I am always hoping that someone will see these animals that are so critically important to a healthy marine ecosystem in a different light - one that will help to insure their continued survival.

Learn more at the Island of the Great White Shark website.
Learn more about the film at Amazon.com.

Island of the Great White Shark: an alternative to this week's shark hype

This week there will be a lot of attention in the television media placed on Discovery Channel's Shark Week - an annual event that brings in some 30 million viewers. A lot of attention is placed on shark-human interactions (aka: shark attacks) which, for good or for bad, has a lot of audience appeal.

So, let me throw out a piece of "alternative programming" in the form of a shameless plug: Island of the Great White Shark. This documentary, which RTSea filmed and produced and was released at the end of 2007, is the first comprehensive look at the great white sharks of Isla Guadalupe, Baja. It delivers an accurate portrayal of these powerful but cautious predators and also details the working relationship between shark eco-tourism operators and dedicated shark researchers.

The film also presents the important issues of conservation - not only at Isla Guadalupe where the shark diving boats act as watchguards over the white sharks that migrate there in the fall months, but the need for conservation of all sharks worldwide.



I find myself coming back to Isla Guadalupe on assignment year after year and I am honored to have additional white shark footage on Google Earth (zoom in on the northeast side of the island). Although sharks are not the only film subject I have worked with, they do seem to hold a special interest with viewers and conservationists as well.

So, for those who would like some facts mixed in with their sensational shark coffee this week, check out Island of the Great White Shark.

See more at RTSea's YouTube channel: RTSeaTV.